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Book Name: Consumer Behavior Building Marketing Strategy
Edition : 13 edition
Author name: David L. Mothersbaugh, Del I. Hawkins
Book Name: Principles of Marketing
Edition Number:Global Edition, 17E
Author Name: Philip T. Kotler, Gary Armstrong
The Number of Chapters:20
File Type : Word and pdf
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Book Name: Marketing Real People Real Choice
Edition : 9th edition
Author name: Michael R. Solomon