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book name : Services Marketing
edition : 4th Edition
author name: John E.G. Bateson, K. Douglas Hoffman
Book Name: Principles of Marketing
Edition Number:Global Edition, 17E
Author Name: Philip T. Kotler, Gary Armstrong
The Number of Chapters:20
File Type : Word and pdf
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Book Name: Marketing Research An Applied Orientation
Edition Number: 7th Edition
Author Name:Naresh K. Malhotra
The Number of Chapters:23
File Type : Word
Book Name:Marketing Research
Edition Number:11th Edition
Author Name:McDaniel, Gates