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Book Name: Principles of Marketing
Edition Number:Global Edition, 17E
Author Name: Philip T. Kotler, Gary Armstrong
The Number of Chapters:20
File Type : Word and pdf
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Book Name:Integrated Advertising, Promotion, and Marketing Communications
Edition Number:8E
Author Name:Kenneth E. Clow, Donald E. Baack
The Number of Chapters:15
File Type : Word
Book Name: MKTG
Edition : 3rd Canadian Edition
Author name: Charles W. Lamb, Joe F. Hair, Carl McDaniel, Harish Kapoor, Janice Shearer, Marc Boivin, Richard Appleby