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Book Name: Advertising and Integrated Brand Promotion
Edition : 8th Edition
Author name : Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik
18 chapters
Book Name:PrideFerrell’s Marketing 2018
Edition Number: 19th Edition
Author Name: William M. Pride, O. C. Ferrell
The Number of Chapters:20
File Type : Word
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Book Name: PrideFerrell’s Marketing 2018
Edition : 19th Edition
Author name : William M. Pride, O. C. Ferrell
20 chapters