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Book Name: MKTG
Edition : 12th Edition
Author name : Charles W. Lamb; Joe F. Hair; Carl McDaniel
Book Name: Basic Marketing Research
Edition : 9th Edition
Author name : Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
20 of chapter
Book Name: CB
Edition : 2nd Canadian Edition
Author name : Barry J. Babin; Eric Harris; Kyle B. Murray
16 chapters
Book Name: PrideFerrell’s Marketing 2018
Edition : 19th Edition
Author name : William M. Pride, O. C. Ferrell
20 chapters