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Book Name: Basic Marketing Research
Edition : 9th Edition
Author name : Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
20 of chapter
Book Name: Services Marketing Concepts, Strategies, & Cases
Edition : 5th Edition
Author name: K. Douglas Hoffman, John E.G. Bateson
Book Name: PrideFerrell’s Marketing 2018
Edition : 19th Edition
Author name : William M. Pride, O. C. Ferrell
20 chapters